Boost Sales and Giving for Small Business Saturday and Giving Tuesday
Boost Small Business Saturday Sales on November 26
A prime opportunity for small businesses to partner with local organizations, run special promotions, and reconnect in a heartfelt way with their customers y la comunidad.
Quick Tips to Maximize Sales
Shop Small with Amex: If you are an American Express card-accepting merchant, get your business added to the map for Shop Small with American Express - Check out this example of how to leverage an Amex campaign in your local community from the Escondido Downtown Business Association
If you have a Hispanic-Owned, Black-Owned, Veteran-Owned or Woman-Owned Business, let your customers know: Customers seek out businesses to support, so shout it from the rooftops AND determine how best to connect with your customers by sharing your culture, background, and motivation for starting your business - this heartfelt authenticity goes a long way to making recurring sales and THAT matters.
Promote a Shop Small community event: Find out if your local Chamber of Commerce, Business Improvement District or Downtown Business Association is doing a passport program to encourage business visits and, if so, participate! If not, organize one with your business neighbors.
Share your success on social: Include short-form reels and pictures of Small Business Saturday in action with a heartfelt thank you to your customers and tips for customers.
Sample reel for Small Business Saturday inspiration:
Don't know how or where to start? Don't worry, we can help! (see Pro Tips below)
PRO TIP 1: Check out this newsletter that specifically talks about marketing tips for Small Business Saturday social media from FounderFuego's Chief Marketing Officer, Amber B. and the Creator of Travel for Sunrise
PRO TIP 2: For more tips on ways to boost sales and holiday marketing tips, check out the U.S. Chamber of Commerce Shop Small & Small Business Saturday 2023 Toolkit
Boost Nonprofit Giving for Giving Tuesday on November 28
A prime opportunity for nonprofits to maximize community giving and impact.
Quick Tips to Maximize Giving
Show your community how far their dollars and time can go: Share this on social media and through direct outreach. Communicating the impact of these dollars and donated time can make the difference in the value of the gifts.
Promote where the donated dollars or time will go: Givers want to know what project/program they are supporting.
Set a community giving goal: Amplify this at your on-site location, on your social media, and newsletter channels.
Share the success: Capture short-form reels and pictures of the program/project Giving Tuesday donated dollars and time contributed to and share on your communication channels.
Need help getting reels or your social media strategy off the ground? We can help! Email info@founderfuego.com
